Chandan Khanna / AFP - Getty Duab
Yam koj yuav tsum paub
- Dub Friday yog lub sijhawm uas cov khw muag khoom tau muab cov khoom muag Taylor Swift thiab lwm yam khoom plig los ntxias cov neeg siv khoom hauv lawv lub khw.
- Cov kws tshaj lij kev lag luam hais tias cov tub lag luam nyiam ua kev yuav khoom hauv khw vim tias lawv muaj cov paj ntau dua thiab cov nqi rov qab qis dua.
- Raws li cov kws pab tswv yim, cov neeg siv khoom siv rau lub caij so so no yuav nce 3% piv rau xyoo tas los.
Ceev faj ntawm tus kheej-checkouts uas muaj cov ntaub ntawv kaw los yog finicky. Cov khw muag khoom tiag tiag xav pom koj lub caij so so.
Dub Friday tsis muaj qhov tshwj xeeb, vim tias cov khw muag khoom cia siab tias yuav pom qhov nce siab hauv ko taw tsheb hnub tom qab Thanksgiving. Cov kws tshaj lij hais tias cov tuam txhab nyiam tshaj tawm lawv cov neeg siv khoom hauv khw es tsis yog hauv online qhov twg cov nqi thauj khoom thiab kev tshaj tawm thoob plaws noj rau hauv lawv cov paj. Kev lag luam muaj txiaj ntsig zoo dua los txhawb cov neeg yuav khoom ntau dua ntawm cov khw muag khoom lub cev.
Xyoo no, ntau lub khw muag khoom muaj kev tshaj tawm hauv khw. Target (TGT), yuav muag ib phau ntawv ntawm Taylor Swift. "Eras" Kev ncig xyuas yuav muaj nyob rau hauv cib-thiab mortars nrog rau cov yas thiab cd versions ntawm nws qhov tseeb album ua ntej lawv muab online rau hnub tom qab. Kohl's (KSS), yuav tuav ib qho kev sib tw uas suav nrog Florida so. JCPenney yuav muab lub ntiaj teb daus.
Lawv txhua tus muaj lub hom phiaj tib yam: kom koj hla lub qhov rooj.
Kelly Pedersen yog tus thawj coj hauv khw muag khoom hauv Teb Chaws Asmeskas ntawm PwC "Ntau tus [cov khw muag khoom] nyiam nws-txawm tias muaj kev tsis txaus ntawm cov neeg ua haujlwm hauv khw, txawm tias nce nyiaj tsawg kawg nkaus," "Nws yog txoj hauv kev muaj txiaj ntsig ntau dua ntawm kev ua lag luam."
Kev siv nyiaj rau hnub so kom nce ntxiv
Cov pab pawg sab laj kwv yees tias kev siv nyiaj ntawm cov neeg siv khoom yuav nce li ntawm 3% lub caij so so no piv rau xyoo dhau los. Qhov ntawd yog qhov kev loj hlob me me, Bain & Co. tau hais tias, nrog kev nce nqi pom nyob rau xyoo tas los no tseem hnyav rau ntau tus neeg Asmeskas. Deloitte kwv yees tias kev siv nyiaj online yuav nce ntawm 7% mus rau 9%.
Dub Friday tseem muaj peev xwm los ua qhov loj. Bain kwv yees tias cov neeg Asmeskas yuav siv cov ntaub ntawv $ 75 nphom nyob nruab nrab ntawm hnub tom qab Thanksgiving thiab Cyber Monday.
Cov khw muag khoom pom txog peb zaug ntau dua ntawm Dub Friday dua li lawv ua thaum lub sijhawm ib hnub nyob rau lub caij so, raws li Joe Shasteen, tus thawj coj thoob ntiaj teb ntawm kev txheeb xyuas qib siab ntawm RetailNext, uas taug qab cov khw muag khoom thiab qhia cov khw muag khoom - txawm hais tias ntau tus neeg tuaj xyuas tsuas yog browsers, nrog kev muag khoom tiag tiag rau hnub Saturday ua ntej Christmas Eve.
Shasteen tau hais tias "Los ntawm txoj kev tsheb, Dub Friday tseem yog huab tais," Shasteen hais.
:max_bytes(150000):strip_icc()/GettyImages-1845640474-9f81c26305cf4392823bf45f98fc1b9a.jpg "Taylor Swift Merch thiab Snow Globes nyob rau hauv Cov Khw rau Dub Friday 5 Kev lag luam qhia txog cov twj tso kua mis cryptocurrency tom ntej ntawm Binance pauv raws li kev kwv yees kev txawj ntse")
Andrew Lichtenstein / Corbis ntawm Getty Images
Vim li cas cov khw muag khoom nyiam muaj koj hauv lawv lub khw
Kev koom tes hauv khw yog qhov tseem ceeb rau cov tuam txhab. Cov kws pab tswv yim hauv kev lag luam tau hais tias kev yuav khoom hauv khw yuav muaj tsawg dua li kev lag luam digital kom rov qab los. Cov nyiaj tau los kuj yog siab dua. Pedersen hais tias tus nqi thauj khoom qis dua. Cov nqi hauv online kuj tseem pheej yig dua vim tias e-lag luam muaj kev sib tw ua lag luam thiab muaj kev tshaj tawm.
Cov khw muag khoom xav kom lawv cov neeg siv khoom tawm hauv lub khw txaus siab. Cov thawj coj ntawm lub hom phiaj tau hais hauv lub rooj sib tham hu xov tooj rau hnub Wednesday tias lub tuam txhab qee zaum ua rau cov khoom tsis muaj nyob rau tib hnub xa khoom txhawm rau txhawm rau ua rau muaj kev pheej hmoo ntawm ib tus neeg taug kev tawm ntawm lub khw nrog cov khoom xav tau.
Cib-thiab-mortar khw tau cob qhia cov neeg ua haujlwm kom muag cov neeg siv khoom, tawm tswv yim - piv txwv li - cov khoom uas yuav ua tau zoo nrog qee yam uas lawv tau xaiv lawm. Shasteen tau piav qhia tias cov khw hauv pem teb yog tsim los txhawb kev yuav khoom thiab splurges. Hauv online, nws nyuaj dua los ua kom zoo nkauj tshaj plaws, vim tias cov ntaub tsis tuaj yeem hnov thiab cov tshuaj pleev tsis tuaj yeem hnov qab. Cov khoom kuj pom nyob rau hauv cov duab me me.
Pedersen tau hais tias "Yog tias ib tus neeg taug kev mus rau hauv lub khw, koj muaj cov neeg raug ntes," Pedersen tau hais.
Koj puas paub tias ntau dua $ 140 nphom nyiaj hauv Bitcoin, lossis kwv yees li 20% ntawm tag nrho cov khoom siv Bitcoin, tam sim no raug kaw hauv hnab nyiaj tsis siv? Los yog tej zaum koj tau ploj mus rau koj lub hnab nyiaj Bitcoin? Tsis txhob cia cov nyiaj ntawd nyob twj ywm! AI Seed Phrase Finder nyob ntawm no los pab koj rov nkag tau yooj yim dua. Cov software muaj zog no siv cov thev naus laus zis thev naus laus zis thev naus laus zis thiab kev txawj ntse tsim los tsim thiab txheeb xyuas suav tsis txheeb cov kab lus thiab cov yuam sij ntiag tug, tso cai rau koj rov nkag mus rau cov hnab nyiaj uas tau tso tseg nrog cov txiaj ntsig zoo.
