Binance Labs announced an ambitious rebranding campaign and a new investment strategy.
The company said in a statement dated December 31 that it had invested equally between application and infrastructure-focused projects over the last year.
This included projects related to DeFi and AI as well the Bitcoin Ecosystem, Gaming, and other emerging technologies, such as restaking systems and zero-knowledge system.
Binance Labs explored other sectors as well, such as decentralized science or the Move ecosystem. It also extended its reach to networks outside the BNB Chain. They included Ethereum, Solana and other emerging eco-systems.
Vision 2025
Binance Labs wants to take advantage of what they see as an improved regulatory environment in the US, which will allow the sector to grow.
With the appointment of David Sacks, White House Crypto-Czar and Paul Atkins to head Securities and Exchange Commission (SEC), there is already optimism about President-elect Donald Trump’s upcoming administration.
The company stated that this shift is expected to boost institutional interest and accelerate the industry’s maturation.
The firm will leverage the momentum of this market by investing in projects that have real-world application, business models with sustainable growth, and development teams who are strong. This expanded focus will also include blockchain, AI, Biotech and other innovative financial options like secondary markets, OTC and OTC transactions.
Binance Labs has stated that:
“As we transition into 2025, the Year of the Wood Snake, we anticipate a dynamic phase for the industry. The Wood element symbolizes growth and creativity, suggesting a year ripe for innovation and development.”
Zhao return?
Binance Labs also hinted Changpeng Zhao could have a major role to play in their efforts going forward. Zhao is the former founder and CEO of Binance. Binance Labs announced,
“With [CZ] back in action, and spending a large portion of his time on investing in the industry, he is eager to connect with both existing and new founders, and engage with projects on a personal level.”
Zhao is a well-respected figure in the crypto industry and is widely celebrated for Binance’s meteoric rise under his leadership. Zhao stepped down from his position as Binance CEO on November 20, 2023. This was after he had pleaded guilty to the US charge of money laundering. His sentence for four months ended in September, 2024.
Zhao announced that, since then, he doesn’t plan on returning as Binance CEO. However he remains committed to blockchain innovation. Zhao’s current investments include AI and Blockchain, as well as his educational initiative Giggle Academy.
If he takes on a leadership role within Binance Labs, his expertise could significantly shape the firm’s future trajectory.
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