MicroStrategy On February 5, it announced that the company will change its name to Strategy. This will reflect their focus of becoming a Bitcoin Treasury Company (BTC), and a publicly listed business intelligence firm.
Nasdaq 100 member company has also unveiled a brand new logo with a stylized version of the Nasdaq 100 symbol. “B,”This is a sign of its Bitcoin position and strategy within the cryptocurrency market. Its primary colour has also been changed from blue to orange as a tribute to Bitcoin.
Strategy executive chairman Michael Saylor said the move was a simplification of the brand to more clearly align with the company’s core mission. He continued:
“Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.”
Phong Le, president and CEO of Strategy, emphasized the company’s role in advancing Bitcoin and artificial intelligence. He stated that the new name highlights the firm’s global appeal and the value it brings to shareholders, customers, partners, and employees.
Investors already view MSTR as an alternative to Bitcoin, which is why the price of the shares soared by 422% in the past year. The stock reached a record high $421.88, nearly 25 years since the first Bitcoin was issued. “dotcom bubble.”
Bitcoin Push
On Jan. 27, Strategy A public offer of Strike Preferred Stocks (STRK) will be used to raise additional funds for the company in order to increase its Bitcoin holdings.
As of March 31, 2025 each STRK shares will have a liquidation preference of $100, accruing fixed rate dividends. In 2025, every STRK will be entitled to a $100 liquidity preference and fixed dividends. Quarterly payments are made either in Class A common stocks, cash or both.
STRK is aiming to sell 2.5 million shares, subject to approval by the regulatory authorities and market conditions.
Strategy raised $563 Million in Bitcoin via STRK on January 31. The company holds 471,107 BTC worth more than $46 billion.
With an acquisition cost of $30.3 billion, Strategy’s net profit is nearly $16 billion as of Feb. 5.
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