Bloomberg reports that Tether, a stablecoin company, has made an unconventional move to expand its Artificial Intelligence (AI) business. It hired professionals who specialize in AI filmmaking.
According to Tether’s careers page, the AI Filmmaker role involves using AI-driven photo and video tools to create engaging short films and videos. These productions aim to tell compelling stories, showcase products, and bring Tether’s brand vision to life.
The selected candidates will collaborate with the marketing team to ensure alignment with the company’s branding, tone, and visual aesthetics.
Paolo Ardoino, Tether’s CEO, emphasized the strategic value of incorporating AI filmmaking into the company’s operations. He noted that this approach aligns with Tether’s commitment to innovation, improving scalability, efficiency, and cost management.
Ardoino also highlighted the growing importance of adapting hiring strategies to reflect AI’s influence in modern business landscapes.
Ardoino has revealed that Tether, though the exact details are still unclear, already employed 30 employees in recent weeks to develop its AI platform.
Tether also recruits AI Inference Engineers from over 20 different countries including France and India. Six researchers are also available who specialize in Large Language Models.
Ardoino previously revealed that Tether plans to launch an interactive AI platform in the first quarter 2025. While specifics remain unclear, he confirmed that the platform will allow users to interact with AI directly from their smartphones, continuing the company’s significant step into AI development.
USDT’s market cap
Tether is pursuing growth in AI while its stablecoin USDT has faced challenges on the market. The token’s circulating supply has dropped from a December peak of $140 billion to $137 billion as of press time.
Market analysts suggest the decline stems from multiple factors, including several European exchanges’ recent delisting efforts to comply with the recently enforced Markets in Crypto-Assets (MiCA) regulations.
Additionally, a downturn in the broader crypto market has exacerbated the situation, with Bitcoin’s price recently falling from highs above $100,000 to below $95,000.
USDT, despite the setbacks, remains the most valuable stablecoin in terms of market capitalization. It controls around 70% the market worth $205 billion.
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