X, formerly Twitter, aims to set a new direction this year, combining finance, artificial-intelligence, and social media in its ecosystem.
Linda Yaccarino, CEO of Yaccarino Communications Inc. teased users on December 31 with new features that will provide them with more capabilities than traditional social media interaction. According to her, 2025 will be a year when the platform’s users experience unprecedented ways to connect and engage.
Yaccarino provided a glimpse of upcoming changes, such as the deepening of integration with the Grok chatbot and the release of X Money. She also announced the introduction of X TV. She declared:
“[In] 2025 X will connect you in ways never thought possible. X TV, X Money, Grok and more.”
These changes align with X’s evolution since Elon Musk‘s $44 billion acquisition in 2022. Musk has always emphasized that X is a vision he holds for himself. “everything app”a single ecosystem where users are able to engage in multiple tasks, ranging from financial transactions to content sharing.
Meanwhile, X’s journey into fintech began in 2024 with the announcement of a peer-to-peer payment system, although the rollout has since faced delays.
The company missed the original launch date, but it still achieved a critical milestone by getting money-transmitter licenses from several US states. These include major US markets such as California, Illinois and Virginia. This position X in a strong competitive position against established financial platforms, such as PayPal.
Market analysts suggest adding a feature for payments would increase user engagement, and transactions could be as easy as sharing content. This would unintentionally further establish X as a hub of digital interaction.
Crypto support?
Although X Money is not yet available, some crypto-enthusiasts speculate that it could be based on digital assets such as Dogecoin.
This prediction stems from Musk’s long-standing support for the blockchain and because another of the tech billionaire’s companies, electronic carmaker Tesla, is already accepting DOGE payment for its merchandise.
Moreover, Coinbase CEO Brian Armstrong recently proposed incorporating USD Coin (USDC) into X’s payment system. He highlighted the stablecoin’s transaction utility and urged the platform to explore this avenue.
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