XRP’s recent price surge has sparked growing interest from institutional players, with Worksport and The BC Bud Co. announcing plans to include the token in their treasury strategies.
MicroStrategy, for example, has been a pioneer in corporate investments. However, XRP’s impressive 300% rally over the past month has propelled it into the top three digital assets by market capitalization.
According to market observers, this rally encouraged small firms to investigate XRP in order to take advantage of the increasing momentum surrounding the token.
Workpot to allocate $5 Million Bitcoins and XRP
Worksport, a Nasdaq listed truck cover manufacturer announced plans on Dec. 5 to diversify their treasury through investments of up to $5,000,000 in Bitcoin and XRP.
In its announcement, the company said that they intend to spend 10% of their surplus operating cash on these digital assets in order to protect themselves against inflation as well as to improve their financial strategy.
Worksport also plans to accept crypto payment on its ecommerce platform. The company anticipates transaction costs to be reduced by up to 37 percent. In addition, the company plans to reinvest money market account interest into Bitcoin and XRP. Future capital allocations will also be considered to create long-term crypto reserve.
Steven Rossi of Worksport described Bitcoin and XRP assets as robust, resilient, and well-suited to a modern treasury strategy. His emphasis was on their ability to maintain value as well as serve as tools of financial innovation.
BC Bud Co. has invested in XRP.
The BC Bud Co., a Canadian cannabis company, announced a CAD 250.000 (equivalent of $178,000), investment in XRP from cash held in Canadian bank accounts. This move reflects the company’s strategy to maximize shareholder value through exposure to emerging financial assets.
CEO Brayden Sutton noted XRP’s recent legal and market advancements as evidence of why it is a compelling investment choice for his company. He pointed to global interest in XRP exchange-traded funds (ETFs) and pro-crypto sentiment in the political landscape as factors bolstering the asset’s appeal.
Sutton also highlighted XRP’s potential to align with evolving financial trends while driving long-term returns for shareholders.
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