Dear Blockworks Community
Our mission since December 2017 has been to provide the best crypto information and insights for professionals and investors. We are here because crypto is a better world for everyone. It increases transparency and reduces financial friction.
The market is characterized by extreme cycles. However, if you zoom in, you will see that more and more money moves to the chain every year.
The trend is expected to continue in the coming decades. As a result, there will be a massive increase of crypto professionals, investors, entrepreneurs, developers and other individuals. All of these participants will need information in order to invest, scale protocol, or build companies. This will fuel the massive demand for data, research and insights.
Blockworks was built to give this information from the very beginning. As the industry has expanded, so too have we.
We are a simple business
We provide professionals and investors with the news, insights and information they need to be able to make an informed decision. Our events create the connections that move the industry forward—bringing together executives, founders, investors, and developers to shape the future of crypto. Our data and research provides professional investors with the tools and alpha they need to make smarter investment decisions. And our newly formed advisory business helps protocols build better, stronger businesses.
Our revenue comes from advertising, sponsorships, ticket sales, advisory services and our own proprietary data and research platform.
While it might look simple in theory, execution is everything—and execution in both media and software is tough. As social media and AI change the way we consume news, those that can’t adjust will feel pressure. These pressures have led to many of our rivals folding or selling in the last few years. In the meantime, building software products that lack a solid distribution funnel can force you to spend more money to gain customers. This makes you dependent on VC funding. This is what we call the “VC hamster wheel.” By staying profitable and owning our distribution layer, we avoid these two pitfalls.
The Default Live
The people of Blockworks may be sick and tired of hearing this story but I am going to tell it yet again.
Mike and myself met a successful New York-based entrepreneur in his New York office three months after starting Blockworks. His advice was what we wanted. We wanted his advice. It seemed like an impossible task at the time.
His advice was a good one: Sometimes, all you have to do in an industry that is as volatile as cryptocurrency and so vicious, is just survive.
Blockworks was founded on this foundational principle.
Blockworks has been run in a different way than most of its competitors. In order to survive, Blockworks has deliberately chosen not to chase every last bit of growth. “default alive.”
Blockworks is now in the best possible position as it heads into 2024. We still needed to implement.
We are grateful to our best ever team. The year 2024 has been our most prosperous yet:
- Advertisement and sponsorshipsOur best ever quarter was the Q4 in 2024.
- ARR: Our ARR is also at an all-time high, and we now have more than 100 enterprises, funds, and financial institutions who use the Blockworks Research platform.
- House of BrandsThe future of media is dedicated niche brands that serve a specific audience. We now have five strong brands under our umbrella—each with their own podcast, newsletter, telegram community, and soon, in-person activations.
- PodcastsWe have published 672 audio episodes that were heard more than fifteen million times via YouTube, Spotify Apple and other podcasting services. We have the biggest podcast network in the financial industry and, I think now, one of the three largest networks worldwide.
- NewslettersSubscribers to our newsletters are worth more as page views decline. The number of subscribers to our newsletters has grown from 20,000 to almost 200,000.
- ReportingBlockworks has become the premier source of crypto-related news. We are proud to remain independent after the acquisition of two crypto-media publications.
- Events: Hosted two of the leading industry conferences with Permissionless and DAS London.
- Research: The team has published 159 reports, and it is considered the leader in Crypto.
- You can also find out more about the Data: “Improve the data, improve the industry.” The data platform we developed has seen massive improvement. It now covers user metrics and financials for 30 industry-leading protocols and applications.
- Advisory: Blockworks Advisory was launched to assist protocols in avoiding common pitfalls, and to accelerate their success.
- Acquiring: Building upon our House of Brands strategy, we acquired and integrated both The Drop and The Breakdown into the Blockworks family, strengthening our editorial and insights capabilities.
The Competitive Advantage
The reach of our channels is the fuel for our data platform; and our research, data and proprietary information is what drives our reporting.
The media-data flywheel keeps us one step ahead of the competition.
We are the only media platform that has this depth and breadth of financial and onchain data. No other data or research platform can match our capabilities.
Look Ahead at 2025
You will be able to see us in 2025:
- Crypto’s data platform and research de facto
- We will continue to scale each of our brands and introduce new ones. It means adding podcasts, communities and newsletters to brands, along with in-person elements.
- Blockworks could become a top destination for talent such as podcasters, journalists, researchers and writers. It means identifying talent early and building brands to support them. Incentives are also designed to keep them. This means that you have to invest in journalism when other companies are cutting back.
- The industry’s three best conferences will be held: DAS New York, DAS London and Permissionless for the developers and builders
- Integrate our events and media with our data and research
- Help more protocols scale via our advisory business
Day After Day: The Little Moments
As we look back over the past seven years, building Blockworks has been less about the big moments in time—less about the product launches, the huge hires, and the exciting fundraise. The key has been to keep putting the foot forward, every day, while taking sound, sustainable decisions.
This is how we made it to the end of Covid, and also through the bear markets in 2018-2022 and 2022-2023. This is also the reason we are ready to flourish in this bull market. This is how we will continue to create the world’s best media, information and crypto platform.
Thanks for your time
Our customers, our employees, our readers and listeners are all essential to the success of this project. Every day, your support fuels our mission. As we move into 2025 and beyond, we are more excited than ever about the future of crypto—and our role in it.
Jason and Mike
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