Our acquisition is a great news! DropGannon Breslin founded the web3 brand.
The Drop was originally created in 2021 as a platform to track the growth of NFTs. It has since expanded to encompass the entire Web3 ecosystem including memecoins, gaming and culture. The brand is renowned for its active community of creators, builders, investors and collectors.
The Drop will join Blockworks’ growing family of brands. The Breakdown is now part of Blockworks’ suite, along with Forward Guidance and Lightspeed. The Drop acquisition follows our recent acquisition of The Breakdown.
Blockworks will now produce a daily version of the redesigned Drop. The Drop will focus on the development of web3 IP, both new and old. Gaming and consumer experience are a big part of what is covered. The Drop profiles the emerging projects, creators, and builders within this sector.
This acquisition occurs at a crucial time in the web3 eco-system. Some of the most notable brands in this space continue to make major investments despite a decline in the NFT market. The Epic Store has a number of free games, including the Early Access version of Off The Grid and Pudgy Penguins merchandise tied to NFTs.
The Drop’s founding father Gannon Breslin discusses the acquisition. “When I started The Drop we focused heavily on community. Our community is the reason we’ve been able to not only survive, but thrive during all the ups and downs in the market. Blockworks has been the gold standard for the crypto media space for years and I couldn’t be more bullish for the future of The Drop and our community in their hands.”
The acquisition and launch of The Drop is the next step in Blockworks evolving. “House of Brands” media strategy.
Blockworks strives to develop a diverse portfolio of brands each focusing on a specific community within the cryptosphere. The goal is to build a sustainable and highly engaged audience for each brand. Blockworks has been able to develop a successful crypto media company in an environment that was historically very difficult.
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