This morning, 12 plaintiffs brought a suit against the two creators of HAWK – a memecoin that was promoted by the Hawk Tuah Girl HalieyWelch – in the Eastern District Court of New York.
Welch, however, is not named in the suit. The defendants are only listed as her business partners and an organization based on Cayman Islands. Welch became the latest celebrity to launch a Solana memecoin this year — and far from the first to have it blow up on her.
Haliey Wentlch was chosen as the new face of the “Hawk Tuah” After appearing in an Instagram post about a street man in Nashville, this summer. Welch’s brief video clip turned into an impressive influencer career. Her Talk Tuah Podcast rose to the #4 spot on the charts.
Welch made some other crypto-ties by appearing at Korea Blockchain Week and Bitcoin Nashville. She has a X-shaped profile pic that is based on the Mog Memecoin.
OverHere, a small company, announced in late November that it was partnering with Welch on HAWK. HAWK is a memecoin. “redefine the crypto space.” HAWK is the sole product on overHere. Clinton So founded it, and he is also one of those named as defendants.
“We have been extremely transparent about the limited scope and extent of our involvement in the Hawk Tuah token project. We are confident that we have done nothing wrong. As for any litigation, we will let the process play out in court,” When asked for a comment, So’s Rekt Partners PR agency responded.
Alex Larson Schultz is a crypto-twitter personality from Los Angeles, known as Doc Hollywood online. He also promoted the launch. According to the lawsuit, some HAWK coins were sold and used for funding the project.
In a lawsuit filed on December 4, the suit states that after its debut, market capitalization exploded before dropping 90% within hours. Welch So and Schultz defended the launch failure in an X-space before largely disappearing on social media over the last two weeks. Welch is yet to upload or post anything online after the incident.
The overHere X Twitter account has posted that Schultz/Doc Hollywood was in full control of token. “vanished when things got hard.” OverHere’s Welch cast Welch as a team that wants to tap “Web3’s potential” It is not possible to be shrewd without the right experience.
Celebrities being taken for a ride by business partners urging them to debut hopeless projects is a time-honored tradition in crypto — just ask Caitlin Jenner. If you read between the lines it seems that this is also the case. Welch being not a party to the lawsuit is telling. The story gets even more tragic when it’s a girl of 22 who became famous in an instant.
Max Burwick told me that his Burwick Law Firm filed the case with Wolf Popper. “engaged in discussions” With Welch’s counsel.
The case was added by the speaker “underscores a troubling pattern in the crypto space: the targeted exploitation of celebrity and public figures’ names to generate profit, often at the expense of everyday people.”
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