Jack Harlow concertgoers in Lexington, KY scanned QR code on their smartphones before entering his show.
They may have been unaware that blockchain technology had facilitated their entry.
MITH is an on-chain ticketing startup which teamed up with Harlow for Harlow’s Kentucky mini-tour. It created records on the chain of attendees at these shows. However, its founders have told Blockworks that they will be taking an alternative approach. “mullet” approach to get users on board — Web2 in the front, Web3 in the back.
In the future, MITH will launch platforms for creatives to monetize fan interactions and for fans to accrue rewards and collectibles — with the on-chain pieces happening behind the scenes.
MITH was born in 2022 as a project of Range Media Partners. In late November, Jack Harlow unveiled his MITH website that allowed fans to purchase memberships in his Private Garden. They also received perks such as passports proving attendance at upcoming shows.
Tokenproof is an on-chain protocol for ticketing. MITH verified Private Garden memberships using Tokenproof so that fans could enter by scanning a QR code. Digital wallet contents are saved in the “My Profile” Tab on Harlow’s website
Blockworks’ co-founders said that MITH did not pay Harlow to use the platform. “wanted to advise on the future” It is the best product for you. “have upside.”
Axios reports that MITH has raised $3.5 million as seed funding, with the participation of Warner Music Group Winklevoss Capital NEAR Foundation amongst others.
MITH built Harlow an initially more complex platform before the rapper demanded that the company reduce the complexity. “Private Garden” Sanchez stated that the website will initially be focused on engaging fans for his Kentucky Tour before expanding its platform.
Demonstrating the site that was scrapped, which aligns more with MITH’s vision of the platform as a whole, the demo shows Harlow and other creators the ability to create membership levels. For example, creators can gate chat rooms or live streams based on the amount fans pay. The platform looks like Web2, but it’s all about fan engagements and buying behavior.
Matty Ayers co-founder said MITH had a post-FTX sense, focusing instead on the technology possibilities that blockchain unlocks, without letting users be scared off by their perceptions.
“We create a wallet for you, and we don’t even tell you,” Ayers said. “If you focus on ‘wallet,’ that has a certain feeling. If you focus on ‘account,’ like this is my profile, it’s a completely different feeling.”
Sanchez confirmed that MITH is planning to open and said Halle Berry and Emilia Clarke are advisors on the project. “self-serve” MITH will be working with more creators during the first half 2024. Ayers stated that MITH also works on “co-creation” Fans can now create derivatives of popular works, while monetization rights and IP are managed via the blockchain.
The founders of MITH believe that the most effective uses for blockchain technology in fan engagement are yet to be discovered.
“We’re meeting with some heavy hitters in the digital identity space that are tied to [layer-1s] and we’re saying, ‘are you guys going to jump into the future with us?’ It’s not gonna be about speculative assets. It’s gonna be about participation and playing in a playground and testing tools and assumptions,” Ayers said.
Harlow website updated Dec. 6, 2020 at 3:45 PM ET. Clarifications regarding Harlow’s partnership with MITH and the Harlow site.
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