Amazon says it has set a record for the holiday shopping season.

What you need to know

• Amazon has reported record-breaking sales at the beginning of the holiday season.
• The online retailing giant said a majority of sales in Amazon's store came from independent sellers.
• Amazon said that its artificial intelligence generating features also helped customers.

Amazon’s (AMZN) holiday season started with a bang.

Black Friday Week, Cyber Monday and the number of products sold during this event were at all-time records.

Amazon stated that over 60% of its sales were made by independent sellers. These were generally small to medium-sized companies.

Profitero, the ecommerce analytics company that conducted this study, found that prices are low. “found that Amazon had the lowest online prices entering the holiday season, on average 14% lower, compared to other leading retailers in the U.S. for the eighth year in a row.”

Amazon says that its Generative Artificial Intelligence features helped shoppers

In addition, the company made it a point to join the hype surrounding artificial intelligence (AI), stating that they are using AI-generated features in order to speed up and simplify the shopping process. 

Amazon is not the only one to have posted big numbers. Adobe’s e-commerce research found that Thanksgiving and Cyber Monday saw consumers spend $41.1 billion, which is 8.2% more than a year earlier.

Amazon’s shares recently rose by about 1%, to reach $212.79. They are now close to the all-time record of $215.90 that was set in last month.

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