Apple teams up with Broadcom to develop its own AI chipsets and launches Siri via ChatGPT


An Apple store in Chicago

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What you need to know

  • Apple is teaming with Broadcom to develop its own artificial intelligence (AI) chip, according to reports, in a move that could reduce Apple's reliance on AI chip giant Nvidia.
  • In 2026, the chip codenamed Baltra is scheduled to reach mass production.
  • Apple Intelligence also received a separate update, which includes ChatGPT compatibility with Siri.

Apple’s (AAPL), a company that is reportedly developing its own AI chips in a bid to become more competitive, has been reported as working on the project. Reduce your dependence on the AI chip manufacturer Nvidia.

The Information, Reuters and Reuters reported that Apple is working with Broadcom, a manufacturer of chips, to develop a codenamed chip, Baltra. Reports indicate that the mass production of this chip will begin by 2026. 

According to reports, the chip will be manufactured using an advanced production process by Taiwan Semiconductor Manufacturing Company TSM. TSM is a supplier of Apple and Nvidia chips. 

Broadcom’s shares soared over 6% during Wednesday afternoon trading. Apple gained 0.2% and TSMC rose 1.3%. 

Chat with Siri

Apple Intelligence’s AI for iPhone 16 as well as other Apple devices received several updates on Wednesday via iOS 18.2. These included the integration of OpenAI’s ChatGPT, a generative AI-based chatbot.

Apple stated that the update will allow its digital assistant Siri to provide users with the answer to their queries without having to switch apps. Apple says customers can toggle the ChatGPT Integration on and off, while OpenAI does not save inputs without a ChatGPT Account.

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leadzevs/ author of the article

LeadZevs (John Lesley) is an experienced trader specializing in technical analysis and forecasting of the cryptocurrency market. He has over 10 years of experience with a wide range of markets and assets - currencies, indices and commodities.John is the author of popular topics on major forums with millions of views and works as both an analyst and a professional trader for both clients and himself.

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