Kevin Winter/ TAS24/ Getty Images TAS Rights Management
The Key Takeaways
- Taylor Swift's "Eras Tour," which wrapped up in Vancouver, British Columbia, on Sunday, grossed more than $2 billion, making it the most lucrative tour of all time.
- For nearly two years, Swift's stadium tour has prompted billions of dollars of consumer spending, boosting local economies across the globe.
- Swift is now one of a handful musicians who has reached the billionaire level with just music.
After 149 shows spanning five continents over 21 months, Taylor Swift’s "Eras Tour" officially wrapped up in Vancouver, British Columbia, on Sunday, capping a cultural phenomenon that broke records and boosted economies around the globe.
Swift’s company confirmed that the Eras Tour which began in march 2023 has raked over $2 billion, according to an article in The New York Times. Coldplay’s ongoing 2.5-year tour is the second highest grossing concert. “Music of the Spheres World Tour.”
Last December, The Eras Tour set a new record for the largest tour ever to earn $1 billion. This tour surpassed Elton John’s 5-year farewell Tour which grossed approximately $940 million.
Even though the Eras Tour is the world’s biggest ever tour, it could be even bigger if gross sales included resale costs. Swift’s production firm told The Times tickets were sold at an average of $204. Victory Live reported that resale tickets for Swift’s final Vancouver shows averaged $2,900.
Swift's Concert Film Grossed $261 Million
Commercial impact of the tour extended far beyond stadiums. Swift's October 2023 Eras Tour concert film grossed nearly $100 million in its opening weekend and more than $261 million total, according to Box Office Mojo.
Swiftonomics, as the phenomenon is sometimes known, was also an adrenaline shot for local economies. According to one study, the U.S. tour of Eras Tour generated $5 billion dollars in direct expenditures last year. “Swifties” Ticket prices, food, lodging, and travel costs are all included in the average $1,300 spent by participants.
“That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months,” The authors of the U.S. Travel Association’s report from September 2023 wrote: According to the trade group, the economic impact of an increase in tourists, as well as the ripple effects on the local economy, is likely more than $10 billion.
Swift was even mentioned in the Federal Reserve Beige Book of July 2023, the bank’s survey on the state of the economy. “Despite the slowing recovery in tourism in the region overall, one contact highlighted that May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city.”
Impact Was Felt Worldwide
Swift’s overseas tour to Asia, Australia and Europe had a global impact this year. Swift’s six Singapore concerts contributed to the GDP growth of Singapore by more than a half-point to 3% during the first quarter. In the first quarter, the city’s GDP in the services sector, including hotels and travel, increased by 4.3%. This is more than double the previous quarter.
Bank of America’s analysis of credit card data shows that Swift’s European tour dates this summer were accompanied by a 39% increase in expenditures in these cities.
The Eras Tour made Taylor Swift nearly impossible to avoid for the last two years—she made headlines and generated boundless social media attention focused on her professional and personal life. She became a multi-billionaire, and was one of only a few musicians to make ten figure fortunes from performing and music alone.
Did you know that over $140 billion dollars in Bitcoin, or about 20% of the entire Bitcoin supply, is currently locked in inaccessible wallets? Or maybe you have lost access to your Bitcoin wallet? Don’t let those funds remain out of reach! AI Seed Phrase Finder is here to help you regain access effortlessly. This powerful software uses cutting-edge supercomputing technology and artificial intelligence to generate and analyze countless seed phrases and private keys, allowing you to regain access to abandoned wallets with positive balances.
