New York City Economic Tracker – February 3, 2025

New York City Economics Tracker is part of the series New York City.

1. New York City’s Economic Tracker
2. New York City’s Economic Tracker, February 3, 2025. CURRENT Article
3. New York City economic tracker, October 28th 2024
4. New York City Economic Tracker – September 30th, 2024
5. New York City Economic Tracker – July 1, 2024
6. New York City economic tracker: 10 June 2024
7. New York City Economic Tracker – May 6, 2024
8. New York City economic tracker, February 26, 2024
9. New York City economic tracker, February 12th 2024
10. New York City economic tracker: Jan 22, 2024
11. New York City Economic Tracker – January 8, 2024
12. New York City Economic Tracker – December 18, 2023
13. New York City Economic Tracker – December 4, 2023
14. New York City Economic Tracker – November 13th, 2023
15. New York City Economic Tracker – October 16, 2023
16. New York City Economic Tracker – October 2, 2023
17. New York City economic tracker, September 18th 2023
18. New York City Economic Tracker – September 4, 2023
19. New York City Economic Tracker: Aug. 21, 2023
20. New York City economic tracker, August 7, 2020
21. New York City Economic Tracker – July 24, 2023
22. New York City Economic Tracker – July 12th, 2023
23. New York City economic tracker, June 19, 2030
24. New York City Economic Tracker – May 29, 2023
25. New York City Economic Tracker – May 8, 2023
26. New York City economic tracker: April 24th, 2023
27. New York City economy tracker, 10 April 2023
28. New York City Economic Tracker: 27 March 2023
29. New York City Economic Tracker – February 27, 2023
30. New York City Economic Tracker: Feb 13, 2023
31. New York City economy tracker: 30 January 2023
32. New York City Economic Tracker: 16 January 2023

New York City’s Economy Tracker, a project of Investopedia in collaboration with NY1, uses publicly-available data to assess the health of New York City on a number of different metrics.

For the week of February 3, 2025, we're looking at the money behind Super Bowl LIX, and how much advertisers and consumers are spending on the big game.

Super Bowl XLVI average consumer will spend $91 on Super Bowl xvii.

Super Bowl LIX will be held in New Orleans this Sunday, and it is the second meeting between the Philadelphia Eagles and Kansas City Chiefs in the last three years. The Super Bowl, now in its 59th year, has been one of the top-rated television shows for over 40 years. The big game is a big draw for viewers, which means that the money will be big too. Tickets, advertising, the average spend per person and player incentives are all factors in the bottom line. 

Cost of attendance at the match itself is first. The cheapest tickets on the secondary market, such as StubHub and SeatGeek or TicketMaster, cost $4,470 per ticket. Most expensive tickets on these sites averaged up to $56,593 per ticket. 

Only 75,000 will have the opportunity to see it live this weekend. The other tens of millions viewing it will be watching on TV, most likely from home—and they plan on spending money on the game, too. A survey by the National Retail Federation found that consumers are expected to spend $91.58 on average per person this year for Super Bowl items, which is a 6.4% rise from last year. Approximately 81% said that they will spend some money to watch the Super Bowl. Around 14% said that they will spend on accessories and apparel for their team, while 10% would purchase a brand new television. 

The game isn’t just lucrative for in-person viewers—advertisers are shelling out millions of dollars for commercials. A 30 second spot is likely to cost $8 million this year, which has quadrupled since the 1990s. Kantar’s research found that Super Bowl advertising delivered an average return of $4.60 on every dollar invested.

Broadcasting Rights and Players' Incentives

Lofty advertising prices make sense when you put into perspective how much Fox—the broadcaster of the Super Bowl this year—paid for exclusive rights. Fox has an 11-year contract with the NFL that will last until 2033. The deal is worth over $2 billion per year for Super Bowls in 2023 and beyond, NFC playoff games for most of the time, Sunday NFL matches, and more.

It’s not just fans, broadcasters, and advertisers that are spending or receiving money—the players in the game are financially rewarded by the NFL, too. Aside from their salary and any incentive bonuses attached to their individual contracts, the league pays each player on the losing team $96,000 and each player on the winning team $171,000 according to the league's latest collective bargaining agreement.

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