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The Key Takeaways
- E.l.f. Prices at Ulta Beauty and E.l.f. fell on Monday, while those of the wider market increased. They then reversed course.
- RetailNext and Placer.ai report that Ulta drew a higher number of shoppers on Black Friday this year than last, compared with other beauty and health stores.
- Ulta’s latest quarterly report is due to be released tomorrow afternoon.
Cosmetic companies' stocks had a colorful morning Monday, with their shares moving in various directions as investors digested preliminary Black Friday data.
Shares of E.l.f. Beauty (ELF) and Ulta Beauty (ULTA) both dipped some 3.5% early Monday as the S&P 500 crept higher. Ulta Beauty was nearly 1% higher by late morning than e.l.f. It was only down 1.1%.
Placer.ai tracks visits to stores and says Ulta had nearly 6% higher visits on Black Friday this year compared with last. Placer.ai reported that the health, self-care, and beauty sector as a whole had an unimpressive showing. Traffic was down, says RetailNext.
Even as digital commerce has expanded, many retailers still depend on the holiday season for visitors to their shops. Shopify’s (SHOP), a platform for online shopping, said that makeup and skin care products were the top-ordered items over Thanksgiving.
E.l.f. shares have generally risen — despite scrutiny from a short-seller — since the company reported better earnings than expected about a month ago.
Estée Lauder Cos. (EL) was up 2.6% Monday, while Coty (‘), the parent company of CoverGirl and Sally Hansen, was up 2%.
Ulta is slated to release its third-quarter earnings Tuesday afternoon, when analysts expect to hear that revenue was $2.4 billion — about flat from last year — and net profit fell slightly to $213.1 million, according to estimates from Visible Alpha.
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